{"API Evangelist"}

Anatomy of a Self-Service Application Platform

In addition to the growth in number of APIs, and the evolution ofBizDev 2.0, there is a rise in self-service application platforms accompanying APIs, within many cloud platforms.

Platforms such as Google Apps and Box.net are adding these self-service application development environments within their API ecosystem.

Each platform has its own approach to this type of self-service architecture, but there are many similar characteristics: Salesforce is building in-roads into the enterprise using this model, and Facebook has found success with social gaming using a similar approach.

APis have opened up new business development opportunities, self-service application platforms takes this development to a new level.