{"API Evangelist"}

API Basics for Retail Companies from Best Buy

Kumar Kandaswamy, Director of Open API Platform Business for Best Buy, spoke at Mashery's The Evolution of Distribution event today.

Kandaswamy offered some practical advice for retail companies that are deciding how and where to start with their API deployments. His suggestions included the following areas: Those four areas just make sense, as they seamlessly bridge the physical retail and online retail consumer experience and extend the Best Buy brand in entirely new ways. While there may be other innovative ways that retailers can utilize APIs, these are a great place to start.