The USA Today API MaturesBack when I first started doing API reviews on API Evangelist, I did a review of USA Today's API.
At first I almost didn't post the review. It was such a simple API, with nothing innovative to speak of. It just didn't seem worth covering.
Most recently, USA Today also addedUS census data to their API offerings.
Looking back it was easy for me to criticize the big media company for releasing such a simple API, but in reality they are doing what I feel everyond should do, start simple.
USA Today looks like they are getting their footing with packaging up data sets and making available via their API. This data is probably very usable by their internal teams as well as makes USA Today a potential integration partner with other applications.
I think other news and media organizations can learn a lot by following in USA Todays footsteps, and deploy very simple APIs, learn, and slowly tackle more as you find the right approach to your API community.
Also, I'm sure USA Today was able to tackle so successfully with the help of Mashery.
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