Posted on 01-08-2012
There are a lot of reasons for throwing a hackathon, and what value you get out of a hackathon will vary depending on who you are.
As I explore the hackathon phenomenom in 2012, I’m trying to track on what value hackathon organizers, API owners, mobile platforms, developers and other participants get out of hackathons.
I will be tracking on the different reasons people attend hackathons throughout the year, and share my findings, but here in January I know one thing for sure--hackthons are a marketing vehicle. Whether you are the hackathon organizer, an API provider or developer you are depending on the event to market your organization, business, API or talent and skills as a developer.
In future posts I will write, more about the marketing effect of hackathons, but I wanted to talk about a common mistake I’m seeing from hacakthon organizers--no Twitter hashtag for the event.
A Twitter hashtag is probably the most important marketing element of your hackathon. It should be everywhere, on your site, print materials, slides...everywhere. A hackathon organizer should be tweeting out every aspect of the event with the hashtag, before, during and after the event.
The hashtag will enable sponsors and other participating businesses to market themselves around the event. It will also allow hackathon developers to showcase their ideas, skills and applications.
While researching hackathons I have to spend a lot of time tracking down the event hashtag, and many times I have to ask an event organizer to provide it, and often there isn’t even one.
If your organizing an hackathon, make sure and establish a unique Twitter hashtag for event right away, and use it everywhere, everyone involved will benefit, and your event will be much more successful.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- Viewbook Uses Flickr API Design When Designing Their Own
- Expanding An API Designers Horizon Using Apiary
- What Version Of The API Economy Are You Investing In?
- I Am Up To 34 APIs Out Of The Netherlands
- Hello World Product API With Blueprint, RAML And Swagger
- The New Github Developer Program and Integrations Page
- I Have A Valuable API Resource, What Now?
- A Better Understanding Of Government APIs And Their Consumers Before Considering Charging For Use
- So You Wanna Do a Spreadsheet or Database To API Startup
- Jumpstarting the Automobile API Conversation With Carvoyant