Posted on 03-23-2012
Every Monday I generate a list of all new API developer who registered for the CityGrid API the week before. This list has the name and email address for each developer, and I manually go down the list, and email them individually, letting them know I’m here to help.
As I email each new API developer I use Rapportive to identify more information about them, such as their website URL, Twitter and LinkedIn profile. If a developer has a Twitter or LinkedIn profile, I engage them on those networks.
After 3 months of doing this, I’ve noticed that developers who work for larger companies have LinkedIn profiles and developers who either are freelance, own or work with a smaller development shop tend to have Twitter.
It makes sense. Twitter is a more public forum, and smaller companies tend to need to market their skills and services and actively engage the world around them. While established companies tend to keep their developers in a more closed environment, suitable for the business social network LinkedIn.
This type of information helps me segment my API developer audience into various groups allowing me to craft blog posts, announcements and share other information with them on appropriate channels. I’m not a big fan of emailing, so being able to push out information regularly on LinkedIn and Twitter, and engage with users that are active on these networks, works very well for supporting my approach to API developer support.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- Maybe I Am Missing Something, But Where Is Your Pricing Page?
- I Find It Interesting That Wordnik Created The API Definition Format Swagger
- Autogenerate Runscope-powered API SDKs Using APIMatic
- Where Do We Start With APIs At The University of Oklahoma?
- What I Would Look For When Hiring a Modern API Developer?
- The U.S. International Trade Commission Includes APIs In Latest Report
- Thank You @3Scale For Investing In The Community With @APIStrat
- Introducing API.Report, A Community API News Site
- Extract Knowledge From Audio And Video Using The Clarify API
- My API 101 Workshop At @APIStrat In Chicago Next Week