Posted on 03-28-2012
The largest portion of my time as API Evangelist is spent keeping the area around an API active. Your developer’s first impression when they enter your API area is critical, and if they see signs that your API is inactive, they might start looking elsewhere.
The most common ways I keep an API active is by:
- Tweeting w/ Twitter Feature in API Area
- Forum Posts
- Starter Projects
- Developer Showcase
By actively posting content in these areas w/ timestamps showing when they were posted, I keep the API area looking like someone is home.
This active content doesn’t just help developers visiting the site feel like the API is active, it also helps your SEO. Search engines and social networks will regularly index your content, providing fresh traffic, and potentially new developers to your API.
Just a couple hours a day, generating fresh content and engaging with your developers goes a long ways in attracting new developers and making them feel confident that your API is a priority, and they should integrate it into their applications.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- Which Building Blocks Should I Use As Part Of My API Support Strategy
- Common Building Blocks of Cloud APIs
- Viewbook Uses Flickr API Design When Designing Their Own
- Expanding An API Designers Horizon Using Apiary
- What Version Of The API Economy Are You Investing In?
- I Am Up To 34 APIs Out Of The Netherlands
- Hello World Product API With Blueprint, RAML And Swagger
- The New Github Developer Program and Integrations Page
- I Have A Valuable API Resource, What Now?
- A Better Understanding Of Government APIs And Their Consumers Before Considering Charging For Use