Posted on 07-16-2012
Next generation payment platform Dwolla just revamped the home page of their developer center to speak to the widest audience possible. When you land at developers.dwolla.com you are given two options:
- I don't code - You're a non-technical executive, the master of partnerships and products, and want to know why Dwolla is right for you
This is an approach I've been long advocating for, and rarely see in API areas. The best case study I always point out is the LinkedIn developers area, who provide buttons, widgets and embeddable tools that non-developers can put to use.
Why do this? Well according to Dwolla, "One of the biggest misunderstandings about API portals is that their purpose is only for developers. That’s just not true. Integrations start with a spark of curiosity, “Would this work for my company?” Technical or not, who asks that question is irrelevant at that point; how it’s answered is what determines the outcome."
Dwolla's approach reflects the core philosophy of why I started API Evangelist. I'm not advocating just to developers about the power of APIs, I'm evangelizing to the business leaders and decision makers about the power of APIs.
While actually integrating with your API might be a technical endeavor, much of the business decision around using your API will most likely be made by a non-developer. Make sure your API speaks more than just geek, and reaches as wide an audience as possible.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- Is Your API More Than Just A Footnote On Your Website?
- There Are Four API Design Editors To Choose From Now
- Sales, Onboarding And Support In A Self-Service API World
- An API For Developers To Access Their API Account Information
- My Continued Support As Signer Of Oracle v Google Amicus Brief From EFF
- Join Me Tomorrow For A Panel Discussion On API Ecosystems At SF MusicTech
- I Will Review Your API On API Evangelist if You Add An APIs.json File Plus A Machine Readable API Definition
- Hey, Why Isn't This (API) Free
- Resource Base API Monetization vs. Experience Based API Monetization
- Tracking On The Red Flags For API Monetization