I’m a big supporter of API providers having a healthy embed strategy. I bundle any widgets, buttons and any API driven tool that allows enables users to take advantage of APIs, under the label, "API embed strategy".
I noticed that Twitter gave it’s embeddable tools feature status in the Twitter developer area:
Embeddable tools like Twitter’s Embedded Timelines, Twitter Cards, Embedded Tweets, Tweet Button and Follow Button are all great for empowering all your users to take advantage of an API.
Twitter’s move is similar to that of LinkedIn, who also de-emphasized their API interfaces and offered various embeddable tools, badge and widget builder tools that help extend the API across the interwebz.
