Posted on 09-18-2012
When you have an API, you track two things: 1) Number of Developer Registrations and 2) Number of API requests. This is how we determine a successful API, right?
You should track those two things, but those metrics alone do not define a successful API. You should go much further. Each API owner will have their own definition of success, thus their own set of metrics to measure success.
With this in mind, there is no single framework for measuring your API, but here is one suggestion for a basic framework to think about when tracking your API developers.
First establish some buckets to put users in:
- New - Brand new developer
- Active - Developer actively using API (come up with number)
- Inactive - Developers who go below the "active" number threshold for X number of days
- Billable - Developer who is paying you $$
- Partner - A developer who are working closer with than rest of developers
- Internal - Your staff or contractors who actively use your API, even for testing
Then make sure and flag each user with a timestmap when they change status:
- 5/2/2012 - New
- 5/2/2012 - Active
- 7/9/2012 - Billable
- 8/15/2012 - Inactive
I like to generate daily, weekly and monthly counts for each bucket, plus see numbers on the churn between buckets.
Looking at developers in buckets, and tracking on their transitions between buckets allows you to start seeing the big picture, when large groups of users are migrating between status, or the individual picture, like why a single developer just went inactive.
I don’t see much to learn from just watching new registrations and number of API calls, but by creating meaningful buckets to place developers in, then understanding their evolution between these buckets, I think you can learn a lot with a pretty simple set of metrics.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- How Do We Continue Moving Green Button Data And APIs Forward?
- Beyond Public APIs In Government: Internal Access to Resources
- Can You Show Me The ROI On All Of This API Stuff Before We Commit
- In The Future APIs Will Be Default For All Cities
- No Public APIs Are Not Going Away Just Cause A Few BigCos Fumble At It
- Internal API Search Engine For Everyone At Your Company (Not Just Developers)
- If You Need Assistance With Your Healthcare API Strategy I Have The Person
- Explaining APIs To Senior Leadership: Access To Company Resources Without The IT Hassle
- A Conversation With @ijroth, @dorkitude, @antonyfalco, and @medjawii In The Next Generation API Stack Panel @APIStrat
- API Evangelist Thoughts On The Right To An API Key And Algorithmic Organizing
- Explaining APIs To Your Senior Leadership
- An API Evangelism Strategy To Map The Global Family Tree
- Thank You For Your API Evangelist Blog(s)
- Video From The Hypermedia Panel At API-Craft In Detroit Last Month
- Please Open Source Your API Before Shutting It Down
- Explaining My Work Around APIs In Higher Education To Institutions
- You Can Have An API Just By Choosing Products And Services That Have APIs
- Using Excel As An API Datasource And An API Client For The Masses
- Brewing Up Something Awesome With The Jive Software API
- Relationship Between APIs And Containers
- Real-time and Visualizations Will Be Key in Financial API Deployments
- Notification Focused Startups Within Leading API Ecosystems
- APIs That Do One Thing And Do It Well Like ZipLocate
- Which API Do I Need?
- The Expanding API Conference Landscape