Posted on 10-08-2012
Marketing to developers is no straightforward task, and with the growth in the number of APIs, platforms, tools and active evangelists and advocates, it is only going to get harder.
Developers just don’t want to be sold anything. We just want to do what we do, and just be left alone--until we need help and reach out. Then we need you to be there.
With API Evangelist I’m evangelizing the importance of APIs to a wider audience beyond developers, while also helping companies understand how they can market their services to developers.
Helping non-developers understand about APIs is getting easier each month, while helping API owners market to developers is getting harder.
Many companies are even opting to not use the term advocate or evangelist, as these names are beginning to have a negative impression with developers.
Developers are bombarded by one or many evangelists, everywhere they go, and many of these evangelists are more sales and marketing than developer support--giving everyone a bad name.
If you are looking to evangelize your API in the near future, deeply consider your approach. Your objective is not to sell developers on your API, but to help them be successful in what they are doing--something that may or may not involve your companies API.
Your only option for evangelism is to be as authentic as possible and truly solve the problems developers face, otherwise developers will look elsewhere--and with the increased competition, developers have a growing number of options when it comes to APIs and platforms to get the job done.
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- Providing Users With Reciprocity Tools So Important Intuit Purchases itDuzzit
- Bing Developer Assistant for Visual Studio Delivers Relevant API Code
- Average Number of APIs Used In A Modern App
- An APIs.json Collection Of API Resources Across Your Public, Partner Or Internal Resources
- One Possible Reboot Of The API Stack
- How Are Dev Shops In Chicago Using APIs? A Talk With Bryson Pouw At Blaze Portfolio
- Every API Provider Should Have A Logo And Branding Page
- What Is An API First Strategy? IT architecture And Catalyst For Engagement
- The Speed Of Federal Government When It Runs On Github
- Swagger, APIs.json, And Review For The New Developer.Trade.gov
- Student, Instructor, Classroom, Class, And Course API Planning At BYU
- Can You Add My API To Your Website Listing?
- Adding Google To List Of API Deployment Companies
- What Is An API First Strategy? Adding Some Dimensions To This New Question
- The Five Month Journey Toward A Stable APIs.json Discovery Format
- How Are Mobile Dev Shops In Chicago Using APIs? A Talk With Dave Devitt At SYDCON
- An API Case Study Format From Google Cloud Platform
- Next Stable Version of APIs.json + APIs.io Is Ready - Are Your APIs Discoverable?
- Expanding API Gateway Connectors Into A World of API Deployment Startups
- Where The Good IPAs Are In Chicago While At API Strategy And Practice In September
- The Blog For Your API Is The Most Important Signals You Can Send
- Public APIs Are Tough When You Are In A Tightly Controlled Industry
- Give Me A URL To Request Then Store My API Keys In My Private Github Repo
- Mapping The World Of Internal APIs Via Rogue API Registry
- Continuing With The API Restaurant Analogy