Posted on 03-18-2014
I use both Bitly and Google shortened URLs to track activity across my networks. I don’t just track click throughs, I also track image impressions for many of my projects and partners. This usage of shortened URLs lets me quantity the scope of my network, and understand interest across the network in the form of impression and click-throughs.
After talking with Plot.ly about their embed strategy for API driven data visualizations, the topic of a sensible API branding has floated to the top of my story list again. I consider an APIs branding strategy to be an important building block that contributes to the politics of an API and its ecosystem (both internal and external). If an API branding strategy is too strict, it can turn developers off from using your API, but a well planned branding strategy that includes a healthy suite of embeddable tools can be a serious asset, and go a long way in satisfying internal concerns about brand integrity--which is major concern for companies when it comes to API deployment.
In the context of a basic API branding strategy, URL shorteners can provide a wealth of data about the scope of your API ecosystem, as well has help measure specific activity across deployments by your developers. You should be able to quantity the impressions and click throughs everywhere your API resources are put to use. Of course, a healthy API partner structure also allows for developers to opt out of tracking and possibly deploy white label solutions.
What does your branding strategy look like, and how to you measure the reach and activity across your API ecosystem?
comments powered by Disqus
Winning in the API Economy
|Download as PDF|
Latest Blog Posts
- My Discussion Today With 6 Hypermedia Leaders At API-Craft in Detroit
- Getting To Know Jørn Wildt For The API Craft 2014 Detroit Hypermedia Panel
- Hypermedia Feels Like We Are Still Learning To Communicate With APIs
- Getting To Know Markus Lanthaler For The API Craft 2014 Detroit Hypermedia Panel
- Getting To Know Kevin Swiber For The API Craft 2014 Detroit Hypermedia Panel
- Getting To Know Steve Klabnik For The API Craft 2014 Detroit Hypermedia Panel
- New Indix API KickStart Program Reduces Costs For Developers
- Getting To Know Mike Kelly For The API Craft 2014 Detroit Hypermedia Panel
- A Shared, Distributed Experience(Metrics) Layer For The API Driven Application Stack
- Showcasing Your API Integrations With Other Platforms
- Increasing The Focus On APIs In Higher Education Is Important
- Getting To Know Mike Amundsen For The API Craft 2014 Detroit Hypermedia Panel
- The New StrongLoop API Server Provides A Look At Future Of API Deployment
- Models For API Driven Startups Built Around Public Data
- Will You Add Me To API Evangelist And How To Spot The Cool Kids
- When I Remix APIs Using Swagger How Do I Deal With Authentication Across Multiple APIs
- It Takes A Team Of Evangelists To Raise An API
- Support For Only Two Creative Commons Licenses In The API Commons
- Machine Readable Terms of Service Didn't Read Applied To APIs Via APIs.json
- API Deployment For Non-Developers Using Zapier, Google Docs, and APISpark
- State of Hypermedia Today @ API Craft In Detroit
- Need A Formal API Standard For Your Government Agency? Fork 18Fs, And Make It Your Own!
- CORS Makes Your API Portable And Remix-able
- Chief Data Officer Needs To Make The Department Of Commerce Developer Portal The Center Of API Economy
- An API Definition As The Truth In The API Contract