{"API Evangelist"}

If Twitter Can Deliver Transparency Around API Access and Business Model, They Might Be Able To Find Their Way Again

It has been a year or two since I've given any deep thought to the Twitter ecosystem. There has been such little meaningful action to come out of the social platform over the last couple years, I had all but given up on it being a platform with any sort of future for developers.

When Jack Dorsey apologized and solicited feedback from the community this week, I honestly felt I didn't have much to offer when it comes to advice--I just wasn't prepared. Twitter does almost everything right when it comes to their developer ecosystem...well on the surface, where they do fail, is within the most critical areas of API operations:

The lack of communication, overall tone, and lack of transparency and clarity around access, rate limits, and the business model has just left a bad taste in the mouths of Twitter developers. I use the Twitter API actively as part of my business, but I would never consider building a new product that depends on the Twitter API--never, and I know many other developers feel the same.

I've long moved on from my utopian views of what the Twitter API could have been, there are too many powerful actors who are investors, and partners  now for this ever to be a reality. I do not think Twitter should entertain and do business with ALL 3rd party developers, and eliminate rate limits--I am more experienced in API operations than this. However Twitter has to provide a clear ladder that developers can climb when it comes to accessing the API, ascending all the way up to partner levels, with transparency all along the way.

Twitter has to be communicating with the community at every step, and honestly the community needs to get better at communicating with Twitter as well. I respect the challenge that Twitter has when it comes to managing a million developers, and know these things are not easy, and it makes me happy to see Jack taking a clear stance, and reach out to the community for feedback.

As Jack Dorsey said, transparency is the key. Transparency around API access, rate limits, the road-map, business model, partner and developer revenue opportunities, will be critical going forward. It makes me happy to see language like "Developer Rules of the Road" finally gone from the legal side of platform operations--it was language like this that set a really bad tone for developers. I really hope Twitter can turn this corner, and  reboot its ecosystem, as the platform plays a critical role in almost every industry, and in my opinion is the most important API out there today. i would really like to be able to showcase Twitter as a platform that all API providers should emulate once again.