{"API Evangelist"}

The Three Layers Of API Hype

I read a lot of content about APIs. I read a lot of redundant and fluffy marketing and technical jargon, trying to understand exactly what an API does, or doesn't do. Before I criticize, I have to admit that crafting really good API marketing and documentation is hard. Only about 5% of what I read is good, a significant portion is just incomplete and lazily done by someone who doesn't care--the rest is actually incorrect, misleading, and straight up hype.

There are three layers to the API hype onion in my experience:

While I still read marketing and documentation, because they provide me with clues about the intent behind API operations, when I actually want the honest take of what an API does, I always go straight to the API and get to work making API calls. This is a problem that is only increasing as we enter into the artificial intelligence and machine learning hype phase.

After you finish writing the marketing, documentation, and have your API up and running--step back, and re-read everything, and think about the synchronicity between these three areas of your operations. It takes a lot of practice and hard work to do right, but I think if you just take a moment, step back, and think about these layers to how you articulate what your APIs does--you will immediately find yourself in a better position to communicate what it is you are trying to accomplish to a much wider audience.