Brand Awareness

One of the top reasons for designing, deploying and managing an active APIs is increase awareness of your brand.

When first hearing about APIs many companies first concern is regarding control over their brand--feeling they might lose control over their brand in a programmatic world.

With the right brand strategy for your API, you can effectively use your API to actually increase brand awareness and not hurt it.

While evangelizing your API, think of how you can effectively package your brand to be part of your developers experience in a non-intrusive way.

Your brand needs to be ubiquitous across your evangelism efforts, in addition to being an essential part of your API developer portal community--properly guiding your developers in alignment with your overall brand marketing.