Branding

Along with the other business assets made available via an API ecosystem, the API owners brand is also being put on the on the line. Branding Guidelines set the tone for how partners and developers can use the resources and assets made available via an API.

The branding guidelines will provide a framework for attributing the API owner, how resources can be displayed and provide visual assets to support the company brand.

As with terms of use and privacy policies, branding guidelines need protect the API owner but also provide developers with enough freedom to innovate.