Pricing doesn’t always apply to APIs. It’s very common to provide API service for free. However, whether or not you charge for an API, you should clarify this for developers. Provide a pricing page, outlining what a developer gets for free and provide clear pricing for any other service levels, so developers will know what to expect as their usage grows.
Even if the API is free, API owners should put thought into the future of the platform, set realistic expectations of how the platform will generate revenue to say in operation.
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