A well planned API will have multiple service tiers for developers to take advantage of. Before developers begin integrating their applications with an API, they need to have a clear understanding of what services are available to them.
Successful API owners need to openly communicate all service tiers available, and provide simple and comprehensive descriptions of each. With no surprises on services available to them, developers can confidently build their applications on top of an API, understanding at which levels they will need to adjust their integration to take advantage of new levels of a platform.
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