What Will It Take to Make Self-Serve Ad Platforms Work for SMBs?
streetfightmag.com
on 05/07/2013
Excerpt: STREET FIGHT SUMMIT WEST 2013 returns to San Francisco on June 4. Find out who's coming and what's on the agenda.... read the full post.
Tags: Advertising, Local
Facebook Reports Record Mobile Ad Revenue – What’s Your Mobile Strategy?
www.hasoffers.com
on 05/03/2013
Excerpt: During its earnings call on Wednesday, Facebook announced what many of us were expecting; mobile growth and revenue for the company is increasing at a dramatic rate. Mobile monthly active users are up a whopping 54% to 751 million from Q1 of last year, moving the needle even further past the social network’s active desktop users (a milestone the company hit in Q4). Even more impressive is that 30% of Facebook’s Q1 revenue came from mobile ads, up from 23% last quarter. In the last few months, Facebook has begun offering several new types of ad units to advertisers. Amongst these are mobile app install ads.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
eBay Joining Google, Facebook, and Amazon in Race to Become Next Major Ad Network
www.hasoffers.com
on 05/02/2013
Excerpt: eBay recently announced it will follow Google, Amazon, and Facebook’s lead and allow third-party marketers to access eBay’s user data for targeted advertising outside of the eBay ecosystem (i. e. on the third-party’s website). Previously, eBay only used its data for advertising on its own sites. This is a strong signal that eBay views itself as a major player in the lucrative advertising game. The company is positioning itself to extend beyond its role as a premier publisher and transform into a major ad network. It’s a natural step for eBay and its competitors, and one with dollar signs written all over it.... read the full post.
Tags: Advertising, Amazon, API-Evangelist, API-Stack, Ebay, Facebook, Google
Facebook claims 40% of top grossing iOS and Android apps use ads on its platform to juice downloads
thenextweb.com
on 05/01/2013
Excerpt:... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Street Fight Daily: Foursquare’s Plans Leaked, Google Now on iOS
feedproxy.google.com
on 04/30/2013
Excerpt: STREET FIGHT SUMMIT WEST 2013 returns to San Francisco on June 4. Find out who's coming and what's on the agenda.... read the full post.
Tags: Advertising, Foursquare, Local
Twitter Ads Are Finally Available To All US Businesses, No Longer Invite Only
techcrunch.com
on 04/30/2013
Excerpt: Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter and Starcom Sign Advertising Deal
www.nytimes.com
on 04/22/2013
Excerpt: Twitter continued its march into the advertising world with the news on Monday that the social media company had signed a deal with one of the largest advertising agencies in the world, the Starcom MediaVest Group, part of Publicis Groupe. The multiyear deal, its value estimated to be in the hundreds of millions of dollars, comes at the beginning of the upfront season, the annual series of meetings where networks introduce their new offerings to advertisers and media buyers. The deal was first reported by The Financial Times. “This is what the company has been talking about for really the last year,” said Laura Desmond, the global chief executive of the Starcom MediaVest Group.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter now allows advertisers to target specific words used in tweets
thenextweb.com
on 04/17/2013
Excerpt: Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
www.inmobi.com
on 04/16/2013
Excerpt: With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Embedding Forms in Display (Banner) and Mobile Ads
blog.flite.com
on 04/15/2013
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
Excerpt: During its earnings call on Wednesday, Facebook announced what many of us were expecting; mobile growth and revenue for the company is increasing at a dramatic rate. Mobile monthly active users are up a whopping 54% to 751 million from Q1 of last year, moving the needle even further past the social network’s active desktop users (a milestone the company hit in Q4). Even more impressive is that 30% of Facebook’s Q1 revenue came from mobile ads, up from 23% last quarter. In the last few months, Facebook has begun offering several new types of ad units to advertisers. Amongst these are mobile app install ads.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
eBay Joining Google, Facebook, and Amazon in Race to Become Next Major Ad Network
www.hasoffers.com
on 05/02/2013
Excerpt: eBay recently announced it will follow Google, Amazon, and Facebook’s lead and allow third-party marketers to access eBay’s user data for targeted advertising outside of the eBay ecosystem (i. e. on the third-party’s website). Previously, eBay only used its data for advertising on its own sites. This is a strong signal that eBay views itself as a major player in the lucrative advertising game. The company is positioning itself to extend beyond its role as a premier publisher and transform into a major ad network. It’s a natural step for eBay and its competitors, and one with dollar signs written all over it.... read the full post.
Tags: Advertising, Amazon, API-Evangelist, API-Stack, Ebay, Facebook, Google
Facebook claims 40% of top grossing iOS and Android apps use ads on its platform to juice downloads
thenextweb.com
on 05/01/2013
Excerpt:... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Street Fight Daily: Foursquare’s Plans Leaked, Google Now on iOS
feedproxy.google.com
on 04/30/2013
Excerpt: STREET FIGHT SUMMIT WEST 2013 returns to San Francisco on June 4. Find out who's coming and what's on the agenda.... read the full post.
Tags: Advertising, Foursquare, Local
Twitter Ads Are Finally Available To All US Businesses, No Longer Invite Only
techcrunch.com
on 04/30/2013
Excerpt: Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter and Starcom Sign Advertising Deal
www.nytimes.com
on 04/22/2013
Excerpt: Twitter continued its march into the advertising world with the news on Monday that the social media company had signed a deal with one of the largest advertising agencies in the world, the Starcom MediaVest Group, part of Publicis Groupe. The multiyear deal, its value estimated to be in the hundreds of millions of dollars, comes at the beginning of the upfront season, the annual series of meetings where networks introduce their new offerings to advertisers and media buyers. The deal was first reported by The Financial Times. “This is what the company has been talking about for really the last year,” said Laura Desmond, the global chief executive of the Starcom MediaVest Group.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter now allows advertisers to target specific words used in tweets
thenextweb.com
on 04/17/2013
Excerpt: Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
www.inmobi.com
on 04/16/2013
Excerpt: With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Embedding Forms in Display (Banner) and Mobile Ads
blog.flite.com
on 04/15/2013
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
Excerpt:... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Street Fight Daily: Foursquare’s Plans Leaked, Google Now on iOS
feedproxy.google.com
on 04/30/2013
Excerpt: STREET FIGHT SUMMIT WEST 2013 returns to San Francisco on June 4. Find out who's coming and what's on the agenda.... read the full post.
Tags: Advertising, Foursquare, Local
Twitter Ads Are Finally Available To All US Businesses, No Longer Invite Only
techcrunch.com
on 04/30/2013
Excerpt: Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter and Starcom Sign Advertising Deal
www.nytimes.com
on 04/22/2013
Excerpt: Twitter continued its march into the advertising world with the news on Monday that the social media company had signed a deal with one of the largest advertising agencies in the world, the Starcom MediaVest Group, part of Publicis Groupe. The multiyear deal, its value estimated to be in the hundreds of millions of dollars, comes at the beginning of the upfront season, the annual series of meetings where networks introduce their new offerings to advertisers and media buyers. The deal was first reported by The Financial Times. “This is what the company has been talking about for really the last year,” said Laura Desmond, the global chief executive of the Starcom MediaVest Group.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter now allows advertisers to target specific words used in tweets
thenextweb.com
on 04/17/2013
Excerpt: Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
www.inmobi.com
on 04/16/2013
Excerpt: With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Embedding Forms in Display (Banner) and Mobile Ads
blog.flite.com
on 04/15/2013
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
Excerpt: Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently a writer for TechCrunch. Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, the Ads API, Page management, ecommerce, virtual currency, and music technology. Prior to writing for Inside Facebook, Constine graduated from Stanford University.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter and Starcom Sign Advertising Deal
www.nytimes.com
on 04/22/2013
Excerpt: Twitter continued its march into the advertising world with the news on Monday that the social media company had signed a deal with one of the largest advertising agencies in the world, the Starcom MediaVest Group, part of Publicis Groupe. The multiyear deal, its value estimated to be in the hundreds of millions of dollars, comes at the beginning of the upfront season, the annual series of meetings where networks introduce their new offerings to advertisers and media buyers. The deal was first reported by The Financial Times. “This is what the company has been talking about for really the last year,” said Laura Desmond, the global chief executive of the Starcom MediaVest Group.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Twitter now allows advertisers to target specific words used in tweets
thenextweb.com
on 04/17/2013
Excerpt: Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
www.inmobi.com
on 04/16/2013
Excerpt: With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Embedding Forms in Display (Banner) and Mobile Ads
blog.flite.com
on 04/15/2013
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
Excerpt: Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets. Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Twitter
Launching SDK 370: A new, improved and non-UDID iOS Ads SDK
www.inmobi.com
on 04/16/2013
Excerpt: With Apple announcing that UDID deprecation will be completed starting May 1, we have released our latest version of the iOS ads SDK that completes our move away from UDID which was initiated in version 350. We believe that this is a step in the right direction for the industry that will help protect end user privacy while still enabling advertisers to safely target users. What does it mean for developers? UDID information will no longer be collected or used by the InMobi SDK making it Apple policy compliant. Instead, other user-safe identities introduced by Apple such as the advertiser ID will be used for targeting users and tracking installs.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Mobile
Embedding Forms in Display (Banner) and Mobile Ads
blog.flite.com
on 04/15/2013
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
Excerpt: See the functional form-embedded ad below. Whether they're used to capture lead information, solicit feedback, or simply log in, forms are one of the most commonly-implemented features on Websites. But since directing users to a microsite to fill out a form interrupts their site browsing experience, advertisers have increasingly looked to instead embed forms directly within the ad itself. Without having to abandon the site users are more likely to fill out the form, improving response rate and obviating the need for building a landing page.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Embeddable
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