Explained: The actual difference between growth hacking and marketing
thenextweb.com
on 05/05/2013
Excerpt: Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker. ” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the other, it just sounds like one of those Silicon Valley buzz words that makes you want to puke every time you hear it (can anyone say “pivot”? ). That said, “growth hacker” is here to stay. So we may as well own it and make it clear what it means — that way, we can actually use it, hire for it and train for it.... read the full post.
Tags: API-Evangelist, API-Stack, Evangelism, Growth Hacking
Platform success strategies: Communicate the value of your API
blog.programmableweb.com
on 04/25/2013
Excerpt: This guest post, part of a series of platform success strategies, comes from Chuck Freedman, Director of Platform Strategy at Mashery. Follow him @chuckstar. Communicating the value of your API is a simple, but often missed, step that can position your platform incredibly well among partners. How you describe the value of your offering is important messaging that should inform visiting partners and developers why your API is worth exploring and how it brings the missing content or service to their business and/or application.... read the full post.
Tags: API-Evangelist, API-Stack, Evangelism
The Growth Hacking Manifesto
blog.mashape.com
on 04/17/2013
Excerpt: Our very own Montana Flynn has released a new project codenamed the growth hacking manifesto. If you haven’t heard the buzzword yet, you’re probably not living in San Francisco. The project is a complilation of his own notes, experiments, and thoughts on all things user acquisition and retention. If you have a company, product, API, or are remotely interested in tech startups we suggest you take a look. In the first article, What The FSCK is Growth Hacking? , Montana explains what a growth hacker is and how they change the way we think of user growth. Here’s the TL;DR: A growth hacker is a cross between a developer and marketer.... read the full post.
Tags: API-Evangelist, API-Stack, Evangelism, Marketing, Resources, Story
Cleartrade Exchange delivers unique liquidity through open API
www.commodities-now.com
on 11/12/2012
Excerpt: Cleartrade Exchange, the leading OTC trading venue, is now live with an innovative solution enabling orders which are linked to an underlying commodity price to be automatically injected into the market. This unique development was successfully pioneered with lead broker member FIS and allows market-makers to enter, adjust, remove and trade multiple bunker fuel swap orders in real-time, resulting in a firm, two-way spread on two of CLTX’s three bunker contracts for the whole trading day. FIS Bunker Broker, Ali Ersen, said: “The innovative technology developed by Cleartrade Exchange has enabled price discovery and trading of these contracts in a way that was not possible before in this market sector.... read the full post.
Tags: API-Evangelist, Evangelism, Finance, Financial, Financial Data
A Day in the Life of a Developer Evangelist
thenextweb.com
on 06/03/2012
Excerpt: In the past two years, the explosion in web technologies and apps has created a new profession: It’s called Developer Evangelism, and it’s seriously awesome. “It is an incredible job – although you still have to explain to a lot of people what you do,” says Christian Heilmann, the Principal Technical Evangelist at Mozilla who literally wrote the book on the profession called Developer Evangelism, announcing it as a “new role in IT companies” in 2009. The role doesn’t involve coding all day long (although there’s plenty of that involved). It’s not marketing, PR or sales, although there are plenty of shared adventures to be had. It’s not recruiting, but that happens too.... read the full post.
Tags: Evangelism
A year as a Developer Evangelist
www.leggetter.co.uk
on 05/19/2012
Excerpt: I can’t believe it, but I’ve now been working for Pusher for a year. It’s been an exciting year both in life and in business – and it’s great when you spend a lot of the time working on something you are really interested in. So, I thought I’d push out a post covering the things that I’ve done this year along with a few thoughts. A Developer Evangelist? I’m a strong believer that we are much more than a job title and that each person has their own strengths, weaknesses and interests so they should get to work on the things that will most benefit them and through that benefit the company they work for. Write blog posts about technology. This could be your product or just interesting technology in general.... read the full post.
Tags: Developer Evangelist, Evangelism
Excerpt: This guest post, part of a series of platform success strategies, comes from Chuck Freedman, Director of Platform Strategy at Mashery. Follow him @chuckstar. Communicating the value of your API is a simple, but often missed, step that can position your platform incredibly well among partners. How you describe the value of your offering is important messaging that should inform visiting partners and developers why your API is worth exploring and how it brings the missing content or service to their business and/or application.... read the full post.
Tags: API-Evangelist, API-Stack, Evangelism
The Growth Hacking Manifesto
blog.mashape.com
on 04/17/2013
Excerpt: Our very own Montana Flynn has released a new project codenamed the growth hacking manifesto. If you haven’t heard the buzzword yet, you’re probably not living in San Francisco. The project is a complilation of his own notes, experiments, and thoughts on all things user acquisition and retention. If you have a company, product, API, or are remotely interested in tech startups we suggest you take a look. In the first article, What The FSCK is Growth Hacking? , Montana explains what a growth hacker is and how they change the way we think of user growth. Here’s the TL;DR: A growth hacker is a cross between a developer and marketer.... read the full post.
Tags: API-Evangelist, API-Stack, Evangelism, Marketing, Resources, Story
Cleartrade Exchange delivers unique liquidity through open API
www.commodities-now.com
on 11/12/2012
Excerpt: Cleartrade Exchange, the leading OTC trading venue, is now live with an innovative solution enabling orders which are linked to an underlying commodity price to be automatically injected into the market. This unique development was successfully pioneered with lead broker member FIS and allows market-makers to enter, adjust, remove and trade multiple bunker fuel swap orders in real-time, resulting in a firm, two-way spread on two of CLTX’s three bunker contracts for the whole trading day. FIS Bunker Broker, Ali Ersen, said: “The innovative technology developed by Cleartrade Exchange has enabled price discovery and trading of these contracts in a way that was not possible before in this market sector.... read the full post.
Tags: API-Evangelist, Evangelism, Finance, Financial, Financial Data
A Day in the Life of a Developer Evangelist
thenextweb.com
on 06/03/2012
Excerpt: In the past two years, the explosion in web technologies and apps has created a new profession: It’s called Developer Evangelism, and it’s seriously awesome. “It is an incredible job – although you still have to explain to a lot of people what you do,” says Christian Heilmann, the Principal Technical Evangelist at Mozilla who literally wrote the book on the profession called Developer Evangelism, announcing it as a “new role in IT companies” in 2009. The role doesn’t involve coding all day long (although there’s plenty of that involved). It’s not marketing, PR or sales, although there are plenty of shared adventures to be had. It’s not recruiting, but that happens too.... read the full post.
Tags: Evangelism
A year as a Developer Evangelist
www.leggetter.co.uk
on 05/19/2012
Excerpt: I can’t believe it, but I’ve now been working for Pusher for a year. It’s been an exciting year both in life and in business – and it’s great when you spend a lot of the time working on something you are really interested in. So, I thought I’d push out a post covering the things that I’ve done this year along with a few thoughts. A Developer Evangelist? I’m a strong believer that we are much more than a job title and that each person has their own strengths, weaknesses and interests so they should get to work on the things that will most benefit them and through that benefit the company they work for. Write blog posts about technology. This could be your product or just interesting technology in general.... read the full post.
Tags: Developer Evangelist, Evangelism
Excerpt: Cleartrade Exchange, the leading OTC trading venue, is now live with an innovative solution enabling orders which are linked to an underlying commodity price to be automatically injected into the market. This unique development was successfully pioneered with lead broker member FIS and allows market-makers to enter, adjust, remove and trade multiple bunker fuel swap orders in real-time, resulting in a firm, two-way spread on two of CLTX’s three bunker contracts for the whole trading day. FIS Bunker Broker, Ali Ersen, said: “The innovative technology developed by Cleartrade Exchange has enabled price discovery and trading of these contracts in a way that was not possible before in this market sector.... read the full post.
Tags: API-Evangelist, Evangelism, Finance, Financial, Financial Data
A Day in the Life of a Developer Evangelist
thenextweb.com
on 06/03/2012
Excerpt: In the past two years, the explosion in web technologies and apps has created a new profession: It’s called Developer Evangelism, and it’s seriously awesome. “It is an incredible job – although you still have to explain to a lot of people what you do,” says Christian Heilmann, the Principal Technical Evangelist at Mozilla who literally wrote the book on the profession called Developer Evangelism, announcing it as a “new role in IT companies” in 2009. The role doesn’t involve coding all day long (although there’s plenty of that involved). It’s not marketing, PR or sales, although there are plenty of shared adventures to be had. It’s not recruiting, but that happens too.... read the full post.
Tags: Evangelism
A year as a Developer Evangelist
www.leggetter.co.uk
on 05/19/2012
Excerpt: I can’t believe it, but I’ve now been working for Pusher for a year. It’s been an exciting year both in life and in business – and it’s great when you spend a lot of the time working on something you are really interested in. So, I thought I’d push out a post covering the things that I’ve done this year along with a few thoughts. A Developer Evangelist? I’m a strong believer that we are much more than a job title and that each person has their own strengths, weaknesses and interests so they should get to work on the things that will most benefit them and through that benefit the company they work for. Write blog posts about technology. This could be your product or just interesting technology in general.... read the full post.
Tags: Developer Evangelist, Evangelism
Excerpt: I can’t believe it, but I’ve now been working for Pusher for a year. It’s been an exciting year both in life and in business – and it’s great when you spend a lot of the time working on something you are really interested in. So, I thought I’d push out a post covering the things that I’ve done this year along with a few thoughts. A Developer Evangelist? I’m a strong believer that we are much more than a job title and that each person has their own strengths, weaknesses and interests so they should get to work on the things that will most benefit them and through that benefit the company they work for. Write blog posts about technology. This could be your product or just interesting technology in general.... read the full post.
Tags: Developer Evangelist, Evangelism
