# Twitter's Embed Strategy Gets Priority in API Developer Area

**Author:** kinlane  
**Canonical:** https://apievangelist.com/2012/09/12/twitters-embed-strategy-gets-priority-in-api-developer-area/

I’m a big supporter of [API providers having a healthy embed strategy](/2011/05/04/does-your-e-commerce-marketplace-have-an-embed-strategy/ "API providers having a healthy embed strategy"). I bundle any widgets, buttons and any API driven tool that allows enables users to take advantage of APIs, under the label, "API embed strategy".

I noticed that Twitter gave it’s embeddable tools feature status in the [Twitter developer area](https://dev.twitter.com/):

[![](https://kinlane-images.s3.amazonaws.com/apievangelist/twitter/Twitter-Developers-Embed.png)](https://dev.twitter.com/)

Embeddable tools like Twitter’s [Embedded Timelines](https://dev.twitter.com/docs/embedded-timelines), [Twitter Cards](https://dev.twitter.com/docs/cards), [Embedded Tweets](https://dev.twitter.com/docs/embedded-tweets), [Tweet Button](https://dev.twitter.com/docs/tweet-button) and [Follow Button](https://dev.twitter.com/docs/follow-button) are all great for empowering all your users to take advantage of an API.

Twitter’s move is similar to that of [LinkedIn, who also de-emphasized their API interfaces and offered various embeddable tools, badge and widget builder tools](/2011/04/13/linkedin-api-platform-and-the-evolution-of-the-api/) that help extend the API across the interwebz.