The Instructure LMS Data Points

I have been tuned into the discussion of the LMS provider Infrastructure by a private equity firm lately because of my exposure to my partner in crimes world of Ed-Tech. I have also written several stories about the LMS provider's API in the past, and I find the recent discussion around the economics of the business interesting in several ways. For me, the conversation represents what I consider to be the fundamentals of the API economy, a phrase we like to throw around in the API sector. Most people would call this the application economy, but I feel pretty strongly that the phrase API economy better reflects what is really happening under the covers of the web and mobile applications most end-users end up focusing on. It is natural to focus on the application because the user interface is the more tangible thing to point at when it comes to value being delivered, but in reality it is the API that reflects the true nature of a company's business model.

To help illustrate the education slice of the API economy that Instructure serves I parsed the documentation for the Instructure API and identified the 1925 underlying data points for the Instructure LMS system. While not all 1925 data points will apply to all students, it speaks to the core data schema that ultimately helps everything add up to the $2 billion in value in which Instructure was acquired for. However, these data points are only the multiplier for a handful of other building blocks that apply when doing the math to get you to $2 billion dollars of value for the private equity firm behind the acquisition.

Schools - The number of schools who are using the Instructure LMS, which reflects the core revenue reflected in the Instructure business model.
Months - The number of months of each deal Instructure has with each school, increasing the scope of the value generated by Instructure over time.
Students - The number of students who are using Instructure on a regular basis, representing the fresh batch of valuable profiles of the next generation of consumers.
Faculty - The number of faculty members who are using Instructure on a regular basis, doing the work to organize, manage, and tend to the value of the platform.
Partners - Other companies, institutions, and government agencies who parter with schools, and have many different views of the value being generated via the Instructure platform.
Applications - All the applications built on top of the Instructure LMS, including the core instructure applications, as well as 3rd party solutions built on top of the API.
Developers - The developers who are building and maintaing applications on LMS platform, representing the open source and API community avialble to get work done.

All of these dimensions multiplied by the 1925 data points for each school, student, and faculty begin to provide the math we need to get to $2 billon. However, this isn't the complete picture--it is just the tip of the iceburg. I guarantee there are way more APIs available than what you see publicly as part of their developer program. The ultimate goal when building a platform like Instructure is to grow your numbers by adding schools, students, faculty, partners, applications, and developers, as well as the number of data points being gathered. Yes, the Instructure platform provides value. I'm not arguing that there isn't value there. I am just saying there isn't $2 billion of value there. I'm saying the value the private equity firm sees goes beyond the direct value of the LMS to schools--if you disagree, I'm guessing you don't "understand how all this works".

The value of these fresh consumer profiles, complete with social security, birthday, and other key identifiers is pretty high. Instructure may have been focused on creating direct value to schools by delivering the best possible LMS, and may not be completely focused on generating value from the data present within platform, but the private equity firm will be. There is nothing preventing them from doing so, and they will cash in on the opportunity. If we work very hard we can convince ourselves there is $2 billion dollars worth of value present in the LMS relationship between Instructure and the schools they swervice, but this does not reflect the future revenue the private equity firm is looking to squeeze out of Instructure. This is the beauty of how technology startups can be used as a vehicle for not just generating value, but also absolving startup founders of any sins that may be perpetrated in the future.

To help illustrate that the value of Instructure doesn't lie exclusively in the number of contracts they have with schools, let's consider what would happen if there were policies in place restricting the sharing of data with partners, or applying data licensing that favored students rights. The value of the contracts Instructure has with schools would be diminished. If the private equity firm couldn't sell the data, or metadata exhaust to partners to enrich their own data profiles, the value of Instructure would be significantly diminished. If Instructure could not require you to "grant Instructure a fully paid, royalty-free, perpetual, irrevocable, worldwide, royalty-free, non-exclusive and fully sublicensable right (including any moral rights) and license to use, license, distribute, reproduce, modify, adapt, publicly perform, and publicly display, your Content (in whole or in part)", the value of Instructure wouldn't be so high--as the Instructure terms of service states, your data is open for business:

4.2 YOUR CONTENT. Except with respect to Your Content, you agree that you have no right or title in or to any Content that appears on or in the Instructure Properties. Instructure does not claim ownership of Your Content. However, you grant Instructure a fully paid, royalty-free, perpetual, irrevocable, worldwide, royalty-free, non-exclusive and fully sublicensable right (including any moral rights) and license to use, license, distribute, reproduce, modify, adapt, publicly perform, and publicly display, Your Content (in whole or in part) for the purposes of operating and providing the Instructure Properties. When you as a User post or publish Your Content on or in the Instructure Properties, you represent that you have the authority to grant the aforementioned license to Instructure. Please remember that other Users may search for, see, use, modify, and reproduce any of Your Content that you submit to any area of the Instructure Properties that is generally available to all Users. You warrant that the holder of any worldwide intellectual property right, including moral rights, in Your Content, has completely and effectively waived all such rights and validly and irrevocably granted to you the right to grant the license stated above.

4.3 YOUR ACCOUNT. Notwithstanding anything contained herein to the contrary, by submitting Your Content to any forums, comments or any other area on or in the Instructure Properties, you hereby expressly permit Instructure to identify you by your username as the contributor of Your Content in any publication in any form, media, or technology now known or later developed in connection with Your Content.

This is why Ed-Tech is such a valuable industry. You get to groom and harvest the future consumer profiles each year. You also get to train your machine learning models based upon the behavior of consumers as they are growing, develping, and then ultimately becoming adults. If you can't see the value that exists here and you don't believe a private equity firm will cash in on the value that is present, I'm guessing "you don't know how all this works", or at least in denial about how it all works. I am guessing you fully know how this all works, you just don't want everyone to know you know. Startups equipped with APIs make for an amazing virtual data mining vehicle that can penetrate our higher education institutions, and embed themselves into the lives of faculty and students--this is by design. All of this may have began with a strong belief in serving the student and schools with the best possible LMS, but there is nothing preventing this platform from being used to exploit schools and students in the future.

This isn't about shaming Instructure and it's shareholders. This is about pointing out that we do not have any policies in place to prevent the exploitation of our schools and the students they serve. There is no approach to business or technology that will prevent the exploitation of student data. There is only a need to establish and strengthen federal and state policies that protect the privacy of students and their data, and minimizing the damage any platform can cause--no matter who owns it. I have listed all of the Instructure platform data points below to help illustrate the scope of the discussion behind the value of Instructure once you multiply these data points by the number of students that the Instructure LMS serves. Clearly, there is more value present in the Instructure LMS than the functionality provided via the web and mobile applications, and the more honest we are about this, the better off we will all be down the road.

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Https://canvas.instructure.com/lti/submission Type

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Prev
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Progress

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Url

Public JWK

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Notes
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Title
Base

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Anonymous
Generatable
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Multiple Attempts Exist
Includes All Versions
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Links
Quiz
Responses
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Text
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Answers

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Started At
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Attempt
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Show Correct Answers At
Hide Correct Answers At
One Time Results
Scoring Policy
Allowed Attempts
One Question At A Time
Question Count
Points Possible
Cant Go Back
Access Code
Ip Filter
Due At
Lock At
Unlock At
Published
Unpublishable
Locked For User
Lock Info
Lock Explanation
Speedgrader Url
Quiz Extensions Url
Permissions
All Dates
Version Number
Question Types
Anonymous Submissions
Read
Submit
Create
Manage
Read Statistics
Review Grades
Update

Result

Id
UserID
ResultScore
ResultMaximum
Comment
ScoreOf

Roles

Enabled
Locked
Applies To Self
Applies To Descendants
Readonly
Explicit
Prior Default
Label
Role
Base Role Type
Account
Workflow State
Permissions

Rubrics

Id
Title
Context Id
Context Type
Points Possible
Reusable
Read Only
Free Form Criterion Comments
Hide Score Total
Data
Assessments
Associations
Id
Description
Long Description
Points
Criterion Use Range
Ratings
Id
Criterion Id
Description
Long Description
Points
Id
Rubric Id
Rubric Association Id
Score
Artifact Type
Artifact Id
Artifact Attempt
Assessment Type
Assessor Id
Data
Comments
Id
Rubric Id
Association Id
Association Type
Use For Grading
Summary Data
Purpose
Hide Score Total
Hide Points
Hide Outcome Results

SIS Import Errors

Sis Import Id
File
Message
Row Info
Row

SIS Imports

Import Type
Supplied Batches
Counts
Created
Concluded
Deactivated
Restored
Deleted
Total State Changes
Account
EnrollmentTerm
CommunicationChannel
AbstractCourse
Course
CourseSection
Enrollment
GroupCategory
Group
GroupMembership
Pseudonym
UserObserver
AccountUser
Accounts
Terms
Abstract Courses
Courses
Sections
Xlists
Users
Enrollments
Groups
Group Memberships
Grade Publishing Results
Batch Courses Deleted
Batch Sections Deleted
Batch Enrollments Deleted
Error Count
Warning Count
Id
Created At
Ended At
Updated At
Workflow State
Data
Statistics
Progress
Errors Attachment
User
Processing Warnings
Processing Errors
Batch Mode
Batch Mode Term Id
Multi Term Batch Mode
Skip Deletes
Override Sis Stickiness
Add Sis Stickiness
Clear Sis Stickiness
Diffing Data Set Identifier
Diffed Against Import Id
Csv Attachments

SIS Integration

Id
Course Id
Name
Created At
Due At
Unlock At
Lock At
Points Possible
Submission Types
Integration Id
Integration Data
Include In Final Grade
Assignment Group
Sections
User Overrides
Id
Name
Group Weight
Sis Source Id
Integration Data
Id
Name
Sis Id
Integration Id
Origin Course
Xlist Course
Override
Id
Name
Sis Id
Integration Id
Override Title
Due At
Unlock At
Lock At
Id
Title
Due At
Unlock At
Lock At
Students
User Id
Sis User Id

Score

UserID
ScoreGiven
ScoreMaximum
Comment
Timestamp
ActivityProgress
GradingProgress

Search

No Data Provided

Sections

Id
Name
Sis Section Id
Integration Id
Sis Import Id
Course Id
Sis Course Id
Start At
End At
Restrict Enrollments To Section Dates
Nonxlist Course Id
Total Students

Services

No Data Provided

Shared Brand Configs

Id
Account Id
Brand Config Md5
Name
Created At
Updated At

Submission Comments

No Data Provided

Submissions

Content-type
Display Name
Media Id
Media Type
Url
Id
Author Id
Author Name
Author
Comment
Created At
Edited At
Media Comment
Assignment Id
Assignment
Course
Attempt
Body
Grade
Grade Matches Current Submission
Html Url
Preview Url
Score
Submission Comments
Submission Type
Submitted At
Url
User Id
Grader Id
Graded At
User
Late
Assignment Visible
Excused
Missing
Late Policy Status
Points Deducted
Seconds Late
Workflow State
Extra Attempts
Anonymous Id
Posted At

Tabs

Html Url
Id
Label
Type
Hidden
Visibility
Position

User Observees

No Data Provided

Users

Id
Short Name
Avatar Image Url
Html Url
Anonymous Id
Avatar Image Url
Id
Name
Sortable Name
Short Name
Sis User Id
Sis Import Id
Integration Id
Login Id
Avatar Url
Enrollments
Email
Locale
Last Login
Time Zone
Bio
Id
Name
Short Name
Sortable Name
Title
Bio
Primary Email
Login Id
Sis User Id
Lti User Id
Avatar Url
Calendar
Time Zone
Locale
Type
Url
Token
Display Name
Id
Content-type
Filename
Size
Id
App Name
Url
Context Type
Asset Type
Controller
Action
Contributed
Interaction Seconds
Created At
User Request
Render Time
User Agent
Participated
Http Method
Remote Ip
Links
User
Context
Asset
Real User
Account
Course Id
Name
Nickname

Webhooks Subscriptions

No Data Provided

ePub Exports

Id
Name
Epub Export
Id
Created At
Attachment
Progress Url
User Id
Workflow State

1666 data points