# Reaching for a More Desired Business State of API Operations

**Canonical:** https://apievangelist.com/2025/01/10/reach-a-desired-business-state-of-api-operations/

Enterprise API operations have to be sustainable and pay its way, and API Evangelist has always heard questions around how APIs can pay for themselves, but the bar is getting higher when it comes to there being a solid business strategy, dashboard, and reporting to dial-in the business of enterprise API operations.

  - We Generate New Revenue with APIs
  - We Attract New Customers with APIs
  - We Retain More Customers with APIs
  - We Can Save Money Using APIs
  - We Can Automate Operations with APIs

This is not exclusive to public facing APIs, and the business strategy, dashboard, and reporting applies to internal, partner, as well as the shadow APIs that exist behind the desktop, web, mobile, and device applications in use across the enterprise, governing every API in production through a business lens. 

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This is part of ongoing series to aggregate all of the conversations we've had with enterprises about their APIs over the last five years into a single outline. If you have questions or would like to contribute to the downloadable API governance products we are developing, please <a href="https://apievangelist.com/contact">reach out</a>, and you can read the <a href="https://www.linkedin.com/pulse/who-api-evangelist-speaks-being-change-agent-within-enterprise-lane-lmuse">full post on LinkedIn</a>.
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