# Run Website Reports, Send Server Events And Handle Privacy Deletion Requests With Google Analytics **Published:** 2026-11-02 **Author:** Kin Lane **Canonical:** https://apievangelist.com/2026/11/02/run-website-reports-send-server-events-and-handle-privacy-deletion-requests-with-google-analytics/ Every Monday somebody on your team logs into Google Analytics, pulls the same numbers, pastes them into a spreadsheet and sends it around. A sale that closes in your back office never shows up next to the marketing that earned it. Then a customer writes in asking you to delete their data, and nobody is sure whose job that is. All three of those problems can be handled by software instead of by a person clicking through screens. [Google Analytics](https://apis.io/providers/google-analytics/) can do this through an API, a way for software to talk directly to other software, so your own applications or an AI assistant can make the request for you. ## What Google Analytics does Google Analytics provides data and insights about how people use your website and app, so you can understand your audience and improve your digital properties. Most people know it as a dashboard. Behind the dashboard sits a set of APIs covering accounts, properties, events, reports and user data deletion, and the [Google Analytics documentation](https://developers.google.com/analytics/devguides/reporting/data/v1) walks through how they work. A property, a word you will see a lot, is the container for the data from one website or app. ## What you can get done Our catalog ties Google Analytics to three business capabilities. They are narrow, but each one maps to a job a business really does have to do. ### [Send in the events your website cannot see](https://apis.io/capabilities/product-telemetry-instrumentation/) The tracking tag on your website only knows what happens in the browser. It does not see the subscription that renews overnight, the order your sales team closes over the phone or the refund processed in your accounting system. Sending those events from your own systems puts them in the same place as your web traffic, so a report can reflect what the business did and not just what the website saw. - `POST /collect` sends events into Google Analytics from your own servers, using what Google calls the Measurement Protocol. ### [Answer a privacy deletion request](https://apis.io/capabilities/privacy-data-protection-management/) When a customer asks you to erase their data, your analytics are part of the answer. Handling those requests one at a time by hand is slow, and it is easy to lose track of them. Connecting this step to your existing request process means a deletion can be filed the same way each time, with a record on your side showing that it was done. Your legal or compliance team should still decide what your obligations are. This is the mechanism and not the policy. - `POST /userDeletion/userDeletionRequests:upsert` requests deletion of one user's data. ### [Pull reports without opening the dashboard](https://apis.io/capabilities/analytics-bi-management/) This is the Monday spreadsheet. When software pulls the report, the numbers can land directly in the sheet, the dashboard or the weekly email where people already look, and they arrive the same way each time. Several reports can come back from a single request, which suits a standing weekly pack. - `POST /v4/reports:batchGet` runs a batch of reports through the older Reporting API v4. That operation is the one our capability mapping points to, but it is the older generation. The newer [Data API documentation](https://developers.google.com/analytics/devguides/reporting/data/v1) and the workflows below are where your team should look for a current GA4 property, GA4 being the current version of Google Analytics. ## Workflows that put it together A workflow is a recipe of several calls made in order to finish a real job. APIs.io catalogs 12 for Google Analytics, and these read like the jobs an analytics or marketing operations team actually runs: - [Batch Run Reports](https://apis.io/arazzos/google-analytics/google-analytics-batch-run-reports-workflow/) confirms a property exists, then runs several core reports for it at once. - [Check Compatibility then Run Report](https://apis.io/arazzos/google-analytics/google-analytics-check-compatibility-run-report-workflow/) confirms the measurements you asked for can be combined before running the report, so you do not get a failed report. - [Account Change History Audit](https://apis.io/arazzos/google-analytics/google-analytics-account-change-history-audit-workflow/) lists your accounts and searches the change history of one, which helps when the numbers shift and you need to know whether someone changed a setting. - [Audit a Property's Custom Definitions](https://apis.io/arazzos/google-analytics/google-analytics-audit-custom-definitions-workflow/) lists the custom measurements set up on a property, useful when you inherit an account from an agency. - [Create Custom Dimension then Run Report](https://apis.io/arazzos/google-analytics/google-analytics-create-custom-dimension-run-report-workflow/) adds a new way of grouping your data, such as by a field specific to your business, and reports on it. - [Reuse or Create an Audience Export](https://apis.io/arazzos/google-analytics/google-analytics-audience-export-create-or-reuse-workflow/) lists a property's audience exports and creates a new one only when none can be reused. - [Create Property and Web Data Stream](https://apis.io/arazzos/google-analytics/google-analytics-create-property-data-stream-workflow/) sets up a new property and connects a website to it, handy if you launch sites often or manage them for clients. ## Ask for it in plain language Our conversational overlays for Google Analytics map everyday questions to the operation that answers them, so an AI assistant knows which call answers which question. These are the kinds of things you can ask: - "How do I delete a specific user's data from Google Analytics for a privacy request?" - "How do I send server-side events into Google Analytics with the Measurement Protocol?" - "How many events can go in one collect request, and how far back can they be dated?" - "How do I run several Analytics reports in one Reporting API v4 request?" You can browse one in the [Google Analytics Data API phrasing overlay](https://apis.io/overlays/google-analytics/google-analytics-data-api-phrasing-overlay/). ## Getting started Google Analytics has self-serve signup, so the place to confirm costs is your own account and plan. Your developers will want the guide to [authentication](https://developers.google.com/analytics/devguides/reporting/data/v1/basics#authentication), which explains how your software proves who it is when it connects, along with the [Admin API documentation](https://developers.google.com/analytics/devguides/config/admin/v1) and the [Measurement Protocol documentation](https://developers.google.com/analytics/devguides/collection/protocol/ga4). On APIs.io, see the [Google Analytics profile](https://apis.io/providers/google-analytics/), the [Data API](https://apis.io/apis/google-analytics/google-analytics-data-api/), the [Events API](https://apis.io/apis/google-analytics/google-analytics-events-api/) and the [User Deletion API](https://apis.io/apis/google-analytics/google-analytics-userdeletion-api/). Pick the one report your team rebuilds by hand every week, and ask a developer how much of it could arrive on its own.