{"API Evangelist"}

API Evangelism is Equal Parts Internal, Partner and Public Outreach

Historically APIs are deployed to provide data and resources to business partners. However, in the last 5 years we have seen a shift in focus to also delivering more open, publicly focused APIs, based upon the success of popular services like Google Maps, Twitter and Twilio. In the last year, many companies are also seeing the benefits of deploying and consuming APIs internally, in addition to partner driven, and open public APIs.

3Scale, Apigee and Mashery all advocate for evaluating the deployment of APIs for internal and partner consumption as well as carefully weighing the value of a public facing API ecosystem. As an API evangelist I aslo have found the need for equal distribution of resources when it comes to evangelizing the benefits of APIs as well.

APIs are not just an external interface. Although they do offer tremendous benefits when interacting with the public or sharing information and resources with your most valued partners, they can also make your company operate more efficiently.

API evangelism shouldn’t be just about reaching out to your public or partner developers. Your API evangelism strategy should also focus internally within your company and across all departments. Make sure your API evangelism strategy is equal parts internal, partner and public outreach and eventually you will find the success your looking for.